2015 saw a 7.8% increase in cinema admissions, when compared to the previous year, according to new statistics released by the NSO. The survey looked at eight cinema establishments based in Malta and Gozo, with a total of 35 screens and a total seating capacity of 6,748. These establishments projected 375 different film titles - seven more than 2014, registering a total of 704,243 admissions. Total gross box office generated was of €4.2 million, almost half a million more than that generated in 2014.

Films originating in Malta saw a drop in admissions, notwithstanding the slightly higher number of titles (eight in 2015 and five in 2014). Maltese films accounted for 2.9% of total admissions compared to 4.2% in 2014. This is reflected in the generation of total gross box office, from €148,000 in 2014 to €100,000 in 2015. This decrease is more than offset when looking at films originating from the USA, which make up 79% of admissions – approximately an increase of six percentage points from 2014. UK films registered 13%, also a significant rise of three percentage points from the previous year. In 2015, films of foreign origin generated more than half a million more in total gross box office than in 2014.

 

Data Source: NSO, 2014,2015,2016

 

There was a notable shift in the average number of admissions per film when looking at films originating in Malta and the USA. In 2014, Maltese productions enjoyed the highest number of admissions per film - an average of over 5,000 – more than double that of US films. 2015 saw them virtually swap positions, as each film originating in Malta registered on average 2,500 admissions while each US film registered  just over 3,000. The same applies to EU films and films from ‘Other’ countries – while films from ‘Other’ countries registered more admissions per film than those originating from the EU in 2014, this trend was reversed in 2015.

In terms of admissions by film type, non-animated fiction remained the most popular amongst audiences, with a constant 78.7% (78.3% in 2014) of admissions pertaining to this genre. Animations remained the second most popular, accounting for 19% of admissions. Meanwhile there was a notable increase in the number of documentary titles being shown, from two in 2014, to 15 in 2015. These registered  5,814 admissions, compared with just 131 in 2014.

 Data Source: NSO, 2014,2015,2016

 

When looking at type of film projection, the number of screens with digital 3D almost doubled in 2015. Despite this, admissions for digital 3D films were less in 2015 than in 2014 (9% of total admissions in 2015 compared to 13% in 2014).

Average number of staff working in cinema establishments for 2015 stood at 189, 21% more than in 2014. The highest number of staff members was 191 in the first quarter, a year-on-year increase of 20%. The majority of the staff members were on a part-time basis; on average, 82% of the staff was registered as part-time,with the same ratio recorded for 2014.

Download the full News Release 31/08/2016 here

 

Photo Credit by Spazju Kreattiv