Creativity Works - A report on Malta’s Creative Economy strategy for the Cultural and Creative Industries


The report was conducted by the Creative Economy Working Group and was launched in 2012. It is divided in three main parts:

Part 1 introduces and defines the Cultural and Creative Industries (CCIs) as understood in this report, introducing their characteristics and economic importance. It also lays out the policy context within which this strategy is being proposed. The detailed Economic Report, which is also the first ever economic analysis of the Cultural and Creative Industry in Malta, provides the backbone of this strategy. This part also includes a case the Creative Economy Working Group in collaboration with the National Statistics Office focuses on cultural activity in Valletta and attempts to measure the economic impact of arts and culture on the city and national economy, during a defined time-period.

Part 2 presents the main recommendation of this strategy: a renewed Governance model for CCIs in Malta. It analyses current governance scenarios, establishes needs and direction, investigates and compares potential scenarios and defines the way forward. Ministries, departments and public agencies that are directly involved in policies and strategies for any area of the creative economy should be assessed, consolidated and remitigate a fragmented governance structure and maximise the effective use of government resources for CCIs.

Part 3 lays out three strategic paths which the new governance structure should embark upon: 

  • Shaping Talent into Professions: Human capital is central to the creation process, and the strategy seeks to ensure the nurturing of a creative workforce in response to the needs of the sector and the growing demand in CCIs, through active involvement of education institutions.
  • Routing Creative Ideas to Market: The strategy prioritises the development of creative clusters and the mechanisms for access to finance in order to address barriers hindering creative businesses in finding their route to market.
  • Malta: A Hub of Creative Exchange:Support is proposed for investments in Valletta as a cultural city and its potential as a European Capital of Culture in 2018, with emphasis on international coproductions, marketing and promotion in international fairs and festival circuits. International relations, enterprise incentives, and cultural diplomacy should be streamlined through the appropriate structures in order to maximise existing networks, and boost exposure and exports of CCIs. Awareness and use of intellectual property should be improved and promoted as a central tool for the industries to make a profit via licensing, transfers, assignments and other commercialisation ventures.

Download Part 1, Part 2 and Part 3 of the report.